About Geri’s Fashion

Since 1981, Geri’s Fashion has been helping seniors, people living with disabilities, and individuals with reduced mobility feel comfortable, confident, and well cared for through thoughtfully designed adaptive clothing.

Proudly Canadian, Geri’s Fashion offers garments that are entirely made in Canada, with a strong focus on quality, comfort, practicality, and dignity.

Founded in Ontario by Ms. Lyrel Waldie, Geri’s Fashion was acquired by Britnell Ventures in 2018, allowing the company to continue serving its customers with care and dedication.

In 2026, Geri’s Fashion was acquired by Groupe Innova, a Canadian social enterprise founded in 1999 and a long-time partner of Geri’s Fashion for more than 20 years.

Groupe Innova designs, manufactures, and distributes adaptive clothing across Canada under the Chic chez vous brand. Alongside its business activities, Groupe Innova is deeply committed to a social mission: creating meaningful employment opportunities and supporting the social and professional integration of people living with mental health challenges.

The acquisition of Geri’s Fashion brings together two Canadian companies with decades of experience in adaptive clothing and a shared commitment to improving everyday life for people with reduced autonomy.

Together, Geri’s Fashion and Groupe Innova are committed to offering high-quality adaptive clothing that supports comfort, dignity, independence, and well-being.

The Chic chez vous collection is known for its quality craftsmanship, comfort, practical design, and modern style. Each garment is thoughtfully designed to meet the specific needs of people receiving care, while helping them maintain their dignity, personal style, and sense of self.

Our Commitment

We are a passionate team committed to:

• Supporting the comfort, quality of life, and dignity of seniors and people with reduced autonomy.
• Making dressing and caregiving easier for healthcare professionals, caregivers, and families through practical, thoughtfully designed adaptive clothing.
• Preserving high-quality Canadian manufacturing while supporting meaningful, socially driven employment.

If you have any questions, our friendly and helpful customer care team is available toll free at 1-800-361-4374. You can also send an email to help@gerifashions.com and we'll get back to you as soon as we can.